EDITORIAL. NGO 2020: Innovation First! – by Marco Crescenzi
The year is coming to an end and Social Change School is ready to face the new challenges that 2020 is already presenting. The School will soon start a cycle of meetings focused on the use of models and technologies necessary to the evolution and growth of European NGOs, some of which are currently risking obsolescence.
Among these topics:
- Impact Evaluation: learning how to design, manage and evaluate the NGO’s social impact. It is essential to comprehend the nature of the organization’s incomes and outcomes, studying the target, which can be made of institutional donors or not, philanthropists, but also by millennial individual donors.
- Fundraising vs Philanthropy: learning to care for the relationship with the donor, which nowadays requires more and more an “evidence based” approach. Therefore, we should aim to move from a classic method of fundraising, exclusively based on massive marketing campaigns, to a method mainly focused on caring about each relationship. This is the only way NGOs will be able to receive testamentary bequests.
- External Communication: learning to use all communication levers, including storytelling, a neat and detailed narration of everything the NGO does for the region in which is working. Nowadays we can’t only interact with institutions; we need a new third sector culture able to speak a contemporary language.
- Big Data Management: learning to use big data, as instruments to plan interventions and action strategies. NGOs need to be “blockchain driven”, opening up to the chance of certifying donations and processes.
- Human Resources Management: learning to recognize talents, using the most sophisticated tools for recruitment to select the best resources and overcome a certain feeling of organizational inefficiency.