{"id":38378,"date":"2018-06-08T08:51:06","date_gmt":"2018-06-08T08:51:06","guid":{"rendered":"http:\/\/socialchangeschool.org\/08\/06\/2018\/workshop-su-fundraising-forms-and-techniques-la-gioia-di-donare\/"},"modified":"2018-06-08T08:51:06","modified_gmt":"2018-06-08T08:51:06","slug":"workshop-su-fundraising-forms-and-techniques-la-gioia-di-donare","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/08\/06\/2018\/workshop-su-fundraising-forms-and-techniques-la-gioia-di-donare\/","title":{"rendered":"Workshop su Fundraising Forms and Techniques \u2013 La gioia di donare"},"content":{"rendered":"<p>Dal 25 al 27 Maggio, gli studenti del\u00a0<strong><a href=\"https:\/\/www.socialchangeschool.org\/it\/master\/master-in-fundraising-management-comunicazione-marketing-campaigning\/\" target=\"_blank\" rel=\"noopener\">Master FRAME in Fundraising Management in the NGOs Business Administration, Marketing, Communication, Social Media, Campaigns<\/a><\/strong><strong>\u00a0<\/strong>erano a Roma per il workshop su <strong>FUNDRAISING FORMS AND TECHNIQUES<\/strong>, tenutosi al Polo Didattico.\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Il primo giorno \u00e8 stato dedicato al <strong>Legacy Fundraising<\/strong> (presentato da <strong><a href=\"https:\/\/www.socialchangeschool.org\/it\/docenti\/giovanna-li-perni\/\" target=\"_blank\" rel=\"noopener\">Giovanna Li Perni<\/a><\/strong>, <strong>Senior PSFR Associate &#8211; HNWIs &amp; Legacy per<\/strong> <strong><a href=\"https:\/\/www.unhcr.org\/\" target=\"_blank\" rel=\"noopener\">UNHCR<\/a><\/strong>) e <strong>Corporate Fundraising<\/strong> (introdotto e spiegato da <strong>Silvia Capotorto<\/strong>, <strong>Senior Partnerships &amp; Innovation Manager per <a href=\"https:\/\/www.airc.it\/\" target=\"_blank\" rel=\"noopener\">AIRC<\/a><\/strong>).<br \/><a href=\"https:\/\/www.socialchangeschool.org\/it\/wp-content\/uploads\/sites\/2\/2018\/06\/collage1-e1528447835917.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-33392\" src=\"https:\/\/www.socialchangeschool.org\/it\/wp-content\/uploads\/sites\/2\/2018\/06\/collage1-e1528447835917.jpeg\" alt=\"Workshop su Fundraising Forms and Techniques \u2013 La gioia di donare\" width=\"500\" height=\"500\" \/><\/a>Il secondo giorno \u00e8 stato completamente dedicato agli Individual Donors, con una interessante full immersion insieme a\u00a0<strong><a href=\"https:\/\/www.socialchangeschool.org\/it\/docenti\/giancarla-pancione\/\" target=\"_blank\" rel=\"noopener\">Giancarla Pancione<\/a><\/strong>, <strong>Marketing and Fundraising Director per\u00a0<\/strong><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.savethechildren.it\/\" target=\"_blank\" rel=\"noopener\">Save The Children Italia<\/a><\/span><\/strong>.<br \/>Domenica 27, i fellow hanno trascorso la mattinata con <strong>Lorenzo Catapano<\/strong> (<strong>Head of\u00a0<\/strong><strong>Digital Media per <a href=\"https:\/\/www.savethechildren.it\/\" target=\"_blank\" rel=\"noopener\">Save the Children Italia<\/a><\/strong>) a discutere del <strong>Digital Fundraising<\/strong> e il pomeriggio con <strong>Veronica Manna <\/strong>(di <strong><a href=\"https:\/\/ant.it\/\" target=\"_blank\" rel=\"noopener\">ANT Italia Onlus Foundation<\/a><\/strong>) per approfondire il <strong>Community Fundraising<\/strong>.<\/p>\n<p>I fellow hanno raggiunto importanti <strong>obiettivi formativi<\/strong>, apprendendo i maggiori schemi teorici e pratici delle tecniche di fundraising:<\/p>\n<ul>\n<li>Il <strong>Legacy Fundraising<\/strong> e la sua percezione, il suo mercato e le sue necessit\u00e0;<\/li>\n<li>Il<strong> Corporate Fundraising<\/strong>, il fundraising con le imprese, un tema affascinante che prevede la creazione di partnership in sinergia con aziende for profit;<\/li>\n<li>Il ruolo degli\u00a0<strong>individual donor<\/strong>, da \u201cone-off donor\u201d a \u201cmajor donors\u201d;<\/li>\n<li>Il<strong> Digital Fundraising<\/strong> e la sua stretta relazione con la comunicazione; fundraising attraverso canali online, social network e crowdfunding;<\/li>\n<li><strong>Community Fundraising<\/strong> chiude il cerchio e riceve influenze da tutte le altre tecniche per la crescita della community, basata sulla fiducia, per un fundraising dedicato a proegetti di community specifici.<\/li>\n<\/ul>\n<p>Per apprendere ancora meglio il funzionamento dei diversi tipi di fundraising, gli studenti hanno analizzato alcune tra <strong>le migliori campagne di ONG nazionali e internazionali<\/strong>, e hanno trasformato la teoria in pratica durante i laboratori di gruppo.<\/p>\n<p>Durante il workshop sono stati usati molti<strong> strumenti, laboratori ed analisi di \u201ccase study\u201d<\/strong>. L\u2019<strong>esperienza professionale dei docenti<\/strong> che hanno tenuto i workshop \u00e8 stata certamente un valore aggiunto molto apprezzato dai fellow del Master FRAME.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dal 25 al 27 Maggio, gli studenti del\u00a0Master FRAME in Fundraising Management in the NGOs Business Administration, Marketing, Communication, Social Media, Campaigns\u00a0erano a Roma per il workshop su FUNDRAISING FORMS AND TECHNIQUES, tenutosi al Polo Didattico.\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Il primo giorno \u00e8 stato dedicato al Legacy Fundraising (presentato da Giovanna Li Perni, Senior PSFR Associate &#8211; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[117,76],"tags":[],"class_list":["post-38378","post","type-post","status-publish","format-standard","hentry","category-news-it","category-workshop"],"_links":{"self":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/posts\/38378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/comments?post=38378"}],"version-history":[{"count":0,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/posts\/38378\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/media?parent=38378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/categories?post=38378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/tags?post=38378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}