{"id":37860,"date":"2013-03-02T22:35:18","date_gmt":"2013-03-02T22:35:18","guid":{"rendered":"http:\/\/socialchangeschool.org\/02\/03\/2013\/8378\/"},"modified":"2013-03-02T22:35:18","modified_gmt":"2013-03-02T22:35:18","slug":"8378","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/02\/03\/2013\/8378\/","title":{"rendered":"Comunicazione efficace, scopri il segreto del Successo 2.0 con i Workshop ASVI"},"content":{"rendered":"

\"\"<\/a>Sai pensare come Google e scrivere per i motori di ricerca? Conosci le nuove piattaforme di attivismo digitale, le strategie di comunicazione pi\u00f9 efficaci e innovative, il web marketing e\u00a0gli strumenti per la realizzazione di campagne? ASVI organizza 5\u00a0incontri per conoscere le\u00a0tecniche della comunicazione e \u00a0del campaining ed approfondire \u00a0le opportunit\u00e0 che il marketing digitale\u00a0 e i social media offrono alla tua onp.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

GESTIRE LA COMUNICAZIONE E L\u2019ECOSISTEMA<\/span> DIGITALE<\/span><\/strong><\/span><\/h1>\n

<\/strong>Comunicare l\u2019organizzazione.\u00a0<\/strong>Le campagne di opinione. Strategie e strumenti 2.0<\/strong><\/span><\/h1>\n

\u00a013, 14, 15,16,17 Marzo 2013 presso il\u00a0Polo Didattico, Piazza Oderico da Pordenone 3, Roma\u00a0<\/span><\/p>\n

\u00a0Il corso \u00e8 organizzato in cinque giornate fruibili anche separatamente. Ogni giornata prevede lavori individuali o di gruppo ed analisi di casi.\u00a0<\/span><\/strong><\/h4>\n

 <\/p>\n

 <\/p>\n

\u00a0WORKSHOP 1. MODELLI DI COMUNICAZIONE INNOVATIVI: IL SUCCESS0 2.0<\/strong><\/p>\n

La scrittura efficace, il segreto del Successo 2.0.<\/strong><\/span><\/strong><\/p>\n

con Marco Crescenzi, Presidente di ASVI, autore del Blog su \u201cIl Fatto quotidiano\u201d<\/p>\n

Mercoled\u00ec 13 Marzo 2013, Roma, Polo Didattico, Piazza Oderico da Pordenone 3.<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Obiettivi di apprendimento:<\/strong><\/p>\n

I partecipanti dovranno essere in grado alla fine del workshop di:<\/p>\n

\u00a0<\/strong><\/p>\n

    \n
  1. Conoscere i principi di una comunicazione efficace;<\/li>\n
  2. Saper costruire una \u201cstoria\u201d con gli strumenti dello \u201cStory telling\u201d.<\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    WORKSHOP 2. IL PIANO DI COMUNICAZIONE<\/strong><\/strong><\/p>\n

    Comunicati, ufficio stampa.<\/strong><\/span><\/strong><\/p>\n

    con Marco Piazza, Responsabile comunicazione Fondazione Telethon & Maddalena Grechi, Responsabile comunicazione, AGIRE Onlus<\/p>\n

    Gioved\u00ec 14 Marzo 2013, Roma, Polo Didattico, Piazza Oderico da Pordenone 3.<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

    Obiettivi di apprendimento:<\/strong><\/p>\n

    I partecipanti dovranno essere in grado alla fine del workshop di:<\/p>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. Saper impostare il Piano di Comunicazione;<\/li>\n
    2. Fare un efficace Comunicato Stampa – tradizionale e in format \u2018social media new release\u2019.<\/li>\n<\/ol>\n

      \u00a0<\/strong><\/p>\n

      WORKSHOP 3. IL DIGITAL MARKETING<\/strong><\/p>\n

      Imparare a pensare \u2018come Google\u2019<\/strong><\/span><\/p>\n

      con Dante De Letteriis, gi\u00e0 Digital Marketing Specialist & Account Manager – 3rdPLACE<\/p>\n

      Venerd\u00ec 15 Marzo 2013, Roma, Polo Didattico, Piazza Oderico da Pordenone 3.<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      Obiettivi di apprendimento:<\/strong><\/p>\n

      I partecipanti dovranno essere in grado alla fine del workshop di:<\/p>\n

      \u00a0<\/strong><\/p>\n

        \n
      1. Conoscere le principali opportunit\u00e0 che il web 2.0 pu\u00f2 offrire alla propria ONP<\/li>\n
      2. Saper impostare un piano di digital marketing: obiettivi, strumenti, monitoraggio dei risultati<\/strong><\/li>\n<\/ol>\n

        \u00a0<\/strong><\/p>\n

        WORKSHOP 4. SOCIAL INNOVATION & SOCIAL MEDIA<\/strong><\/p>\n

        Gestire l\u2019ecosistema Digitale ed i suoi canali in modo integrato.<\/strong><\/span><\/p>\n

        con Stefano Principato, Consulente ASVI, esperto di strategie di marketing e personal branding<\/p>\n

        Sabato 16 Marzo 2013, Roma, Polo Didattico, Piazza Oderico da Pordenone 3.<\/strong><\/p>\n

        \u00a0<\/strong><\/p>\n

        Obiettivi di apprendimento:<\/strong><\/p>\n

        I partecipanti dovranno essere in grado alla fine del workshop di:<\/p>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. Conoscere differenze e valore aggiunto dei vari social network<\/li>\n
        2. Saper definire una strategia di social media marketing<\/li>\n
        3. Saper gestire la reputazione della propria ONP online<\/li>\n<\/ol>\n

           <\/p>\n

          WORKSHOP 5. IL CAMPAIGNING<\/strong><\/p>\n

          Lobbying, Advocacy, l\u2019attivismo digitale e le sue piattaforme<\/strong><\/p>\n

          con Davide Cavazza, Head of Volunteers\/Campaigns, UNICEF Italia<\/p>\n

          Domenica 17 Marzo 2013, Roma, Polo Didattico, Piazza Oderico da Pordenone 3.<\/strong><\/p>\n

          \u00a0<\/strong><\/p>\n

          Obiettivi di apprendimento:<\/strong><\/p>\n

          I partecipanti dovranno essere in grado alla fine del workshop di:<\/p>\n

          \u00a0<\/strong><\/p>\n

            \n
          1. Saper impostare e pianificare una Campagna<\/li>\n
          2. Saper creare un movimento di opinione intorno ad un progetto<\/li>\n<\/ol>\n

             <\/p>\n

            Scarica subito\u00a0<\/strong>il programma dettagliato<\/a><\/strong><\/p>\n

             <\/p>\n

            Per prenotarti\u00a0consulta i prezzi e compila la\u00a0scheda di iscrizione<\/a><\/strong>\u00a0inviandola ad amministazione@asvi.it<\/a><\/strong> o\u00a0\u00a0iscriviti ad\u00a0eventbrite<\/a>\u00a0<\/strong>e acquista subito il biglietto online!<\/p>\n

             <\/p>\n

            Condividi questo invito<\/strong> con i tuoi amici interessati all\u2019argomento. Per le iscrizioni multiple \u00e8 previsto uno sconto significativo!<\/p>\n

             <\/p>\n

            Per info scrivici a comunicazione@asvi.it<\/a><\/strong> o contattaci allo 06\u00a0\u00a050 88 443.<\/p>\n

            Ti aspettiamo
            \u00a0
            Lo staff ASVI
            ASVI – School for Management & Social Change
            Sede Operativa Italia: Viale dell’Umanesimo 12, 00144 Roma
            Sede Operativa UE: 6 Market Road, London, N7 9PW
            Tel\/Fax: +39 06 50 88 443 | Cellulare: +39 345 78 16 405
            www.asvi.it<\/a> | Facebook: ASVI School for Management & Social Change | Twitter: @ASVI<\/p>\n","protected":false},"excerpt":{"rendered":"

            Sai pensare come Google e scrivere per i motori di ricerca? Conosci le nuove piattaforme di attivismo digitale, le strategie di comunicazione pi\u00f9 efficaci e innovative, il web marketing e\u00a0gli strumenti per la realizzazione di campagne? ASVI organizza 5\u00a0incontri per conoscere le\u00a0tecniche della comunicazione e \u00a0del campaining ed approfondire \u00a0le opportunit\u00e0 che il marketing digitale\u00a0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[117,76],"tags":[],"class_list":["post-37860","post","type-post","status-publish","format-standard","hentry","category-news-it","category-workshop"],"yoast_head":"\nComunicazione efficace, scopri il segreto del Successo 2.0 con i Workshop ASVI - SocialChangeSchool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialchangeschool.org\/it\/02\/03\/2013\/8378\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicazione efficace, scopri il segreto del Successo 2.0 con i Workshop ASVI\" \/>\n<meta property=\"og:description\" content=\"Sai pensare come Google e scrivere per i motori di ricerca? 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