{"id":37744,"date":"2019-12-19T09:29:09","date_gmt":"2019-12-19T09:29:09","guid":{"rendered":"http:\/\/socialchangeschool.org\/19\/12\/2019\/editoriale-ong-2020-innovation-first-di-marco-crescenzi\/"},"modified":"2023-03-28T09:07:54","modified_gmt":"2023-03-28T09:07:54","slug":"editoriale-ong-2020-innovation-first-di-marco-crescenzi","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/19\/12\/2019\/editoriale-ong-2020-innovation-first-di-marco-crescenzi\/","title":{"rendered":"EDITORIALE. ONG 2020: Innovation First! &#8211; di Marco Crescenzi"},"content":{"rendered":"<p>L&#8217;anno sta volgendo al termine e Social Change School \u00e8 pronta ad affrontare le nuove sfide che il 2020 sta gi\u00e0 ponendo in essere. La scuola, infatti, avvier\u00e0 prossimamente un ciclo di incontri dedicati allo studio di modelli e tecnologie necessari per l&#8217;evoluzione e la crescita delle ONG europee, di cui alcune rischiano, allo stato attuale, l&#8217;obsolescenza.<\/p>\n<p>Tra i temi che vorrei segnalare:<\/p>\n<ul>\n<li><strong>Impact Evaluation<\/strong>: imparare a fare design, a gestire e valutare il proprio <strong>impatto sociale. <\/strong>E&#8217; necessario comprendere la natura delle proprie \u201centrate\u201d, \u201coutcomes\u201d, studiando con attenzione il proprio target, che pu\u00f2 essere costituito da donatori istituzionali e non, filantropi, ma anche da millennials individual donors.<\/li>\n<li><strong>Fundraising vs Filantropia<\/strong>: imparare a curare la relazione con il donatore, che oggi richiede sempre di pi\u00f9 un approccio \u201c<strong>evidence based<\/strong>\u201d. Si deve passare, pertanto, da un metodo classico di fare fundraising, basato esclusivamente su campagne di marketing massive, a un metodo che cura maggiormente il rapporto con il singolo. Solo cos\u00ec, ad esempio, si potranno ricevere lasciti testamentari.<\/li>\n<li><strong>Comunicazione Esterna<\/strong>: imparare a utilizzare tutte le leve della comunicazione, tra cui lo story telling, cio\u00e8 la <strong>narrazione<\/strong> curata e dettagliata di quanto a livello di ONG si fa per il territorio in cui si opera. Oggi non ci si deve rivolgere solo a referenti istituzionali, ma ci si deve aprire anche ai giovani, magari entrando nelle scuole, sviluppando una cultura del terzo settore che parli un linguaggio contemporaneo.<\/li>\n<li><strong>Big Data Management<\/strong>: imparare a utilizzare i big data, quali strumenti per pianificare interventi e strategie d&#8217;azione. Si deve essere \u201cblockchain driven\u201d, aprendosi alla chance di certificare donazioni e processi.<\/li>\n<li><strong>Human Resources Management<\/strong>: imparare a individuare i talenti, utilizzando i pi\u00f9 sofisticati strumenti di recruitment, per scegliere le risorse migliori e superare una certa sensazione di inefficienza organizzativa.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;anno sta volgendo al termine e Social Change School \u00e8 pronta ad affrontare le nuove sfide che il 2020 sta gi\u00e0 ponendo in essere. La scuola, infatti, avvier\u00e0 prossimamente un ciclo di incontri dedicati allo studio di modelli e tecnologie necessari per l&#8217;evoluzione e la crescita delle ONG europee, di cui alcune rischiano, allo stato [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[206],"tags":[278],"class_list":["post-37744","post","type-post","status-publish","format-standard","hentry","category-editoriale","tag-blog-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EDITORIALE. 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