{"id":37577,"date":"2015-06-30T10:48:43","date_gmt":"2015-06-30T10:48:43","guid":{"rendered":"http:\/\/socialchangeschool.org\/30\/06\/2015\/24790\/"},"modified":"2023-03-28T09:02:33","modified_gmt":"2023-03-28T09:02:33","slug":"24790","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/","title":{"rendered":"Lo story telling: inganno o risorsa?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Laura Pacelli | 30 Giugno 2015<\/strong><\/p>\n<p style=\"text-align: justify;\">L\u2019autore francese <strong>Salmon Christian<\/strong>, nel suo recente volume <strong><em>La politica nell\u2019era dello storytelling<\/em> <\/strong>(Roma 2014), ha polemicamente sostenuto come questa nuova disciplina, che tanto interesse sta suscitando nel mondo dell\u2019imprenditoria, della politica e ora anche nel non-profit, altro non sia che l\u2019arte <strong><em>\u201cincolla[re] sulla realt\u00e0 racconti artificiali\u201d<\/em><\/strong>. Salmon ha messo in evidenza i pericoli insiti nell\u2019eccesso di una disciplina che in realt\u00e0 ha radici antichissime, il cui potere di incidere sulla realt\u00e0 \u00e8 ben noto e studiato con approcci diversi in epoche culturalmente e storicamente lontane. Chi abbia avuto occasione di leggere il celebre <strong>Encomio di Elena<\/strong>, scritto pi\u00f9 di 2000 anni fa da Gorgia da Lentini, pu\u00f2 ammirarne non solo <strong>l\u2019efficacia retorica<\/strong> ma soprattutto la abilit\u00e0 nella costruzione di una contro-storia della Guerra di Troia che chiama in causa sentimenti, esperienze e reazioni che si suppongono comuni tra coloro che sono destinati a leggerla od udirla.<\/p>\n<p style=\"text-align: justify;\"><strong>Lo storytelling<\/strong> infatti da sempre <strong>si sviluppa a partire dalla considerazione,<\/strong> divenuta esplicita nel mondo contemporaneo ma ben nota anche ai filosofi e scrittori classici, <strong>che per coinvolgere qualcuno nel proprio sistema narrativo occorre creare un ponte della familiarit\u00e0<\/strong>, che consenta al fruitore di accedere ad un sistema simbolico ed emotivo che condivide almeno in parte. Di qui la necessit\u00e0, nel creare una storia, di tenere presenti alcuni assunti fondamentali, che del resto tendiamo ad usare in maniera inconsapevole quando produciamo narrazioni spontanee: <strong>un racconto, per essere tale, deve possedere una sequenzialit\u00e0 narrativa<\/strong> (che non coincide necessariamente con l\u2019ordine cronologico dei fatti), <strong>un\u2019intenzionalit\u00e0<\/strong> (ci rendiamo subito conto quando manca: avete presente l\u2019espressione \u201cnon aver n\u00e9 capo n\u00e9 coda\u201d?), una buona componibilit\u00e0 (cio\u00e8 coerenza tra le varie parti e l\u2019insieme) e <strong>un certo grado di referenzialit\u00e0<\/strong> (poich\u00e9 la mancanza di plausibilit\u00e0 diminuisce fortemente la possibilit\u00e0 di immedesimazione). Tuttavia la presenza di tutti questi elementi , e di molti altri ancora, come la costruzione di personaggi coerenti, o la originalit\u00e0 della trama, non garantisce che quella che inventiamo sia una storia efficace, e soprattutto lascia aperti i temi fondamentali della onest\u00e0 dei contenuti,\u00a0 e della loro funzionalit\u00e0 allo scopo: <strong>se l\u2019obiettivo di chi si occupa del Terzo Settore \u00e8 la modificazione delle strutture sociale e del panorama valoriale nella direzione di una maggiore equit\u00e0, trasparenza e valorizzazione delle risorse di tutti e di ciascuno, quale \u00e8 l\u2019uso corretto di uno strumento come lo story telling<\/strong>, che si presta ad essere il grimaldello di velluto della manipolazione?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laura Pacelli | 30 Giugno 2015 L\u2019autore francese Salmon Christian, nel suo recente volume La politica nell\u2019era dello storytelling (Roma 2014), ha polemicamente sostenuto come questa nuova disciplina, che tanto interesse sta suscitando nel mondo dell\u2019imprenditoria, della politica e ora anche nel non-profit, altro non sia che l\u2019arte \u201cincolla[re] sulla realt\u00e0 racconti artificiali\u201d. Salmon ha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[201],"tags":[278],"class_list":["post-37577","post","type-post","status-publish","format-standard","hentry","category-comunicazione-sociale","tag-blog-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lo story telling: inganno o risorsa? - SocialChangeSchool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo story telling: inganno o risorsa?\" \/>\n<meta property=\"og:description\" content=\"Laura Pacelli | 30 Giugno 2015 L\u2019autore francese Salmon Christian, nel suo recente volume La politica nell\u2019era dello storytelling (Roma 2014), ha polemicamente sostenuto come questa nuova disciplina, che tanto interesse sta suscitando nel mondo dell\u2019imprenditoria, della politica e ora anche nel non-profit, altro non sia che l\u2019arte \u201cincolla[re] sulla realt\u00e0 racconti artificiali\u201d. Salmon ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/\" \/>\n<meta property=\"og:site_name\" content=\"SocialChangeSchool\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-30T10:48:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T09:02:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialchangeschool.org\/wp-content\/uploads\/2022\/06\/Logo-SocialChangeSchool.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1721\" \/>\n\t<meta property=\"og:image:height\" content=\"1721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Reiss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Reiss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/\"},\"author\":{\"name\":\"Laura Reiss\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#\\\/schema\\\/person\\\/830e0c463a7c51633e79f9b14aadf794\"},\"headline\":\"Lo story telling: inganno o risorsa?\",\"datePublished\":\"2015-06-30T10:48:43+00:00\",\"dateModified\":\"2023-03-28T09:02:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#organization\"},\"keywords\":[\"Blog\"],\"articleSection\":[\"Comunicazione sociale\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/\",\"url\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/\",\"name\":\"Lo story telling: inganno o risorsa? - SocialChangeSchool\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#website\"},\"datePublished\":\"2015-06-30T10:48:43+00:00\",\"dateModified\":\"2023-03-28T09:02:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/30\\\/06\\\/2015\\\/24790\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lo story telling: inganno o risorsa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/\",\"name\":\"Social Change School\",\"description\":\"worldwide leader for training, connecting and certificating all professionals of Non Profit sector\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#organization\"},\"alternateName\":\"Leverage of Social Change transformational training institution\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#organization\",\"name\":\"Social Change School\",\"alternateName\":\"worldwide leader for training, connecting and certificating all professionals\",\"url\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.socialchangeschool.org\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Logo-SocialChangeSchool.png\",\"contentUrl\":\"https:\\\/\\\/www.socialchangeschool.org\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Logo-SocialChangeSchool.png\",\"width\":1721,\"height\":1721,\"caption\":\"Social Change School\"},\"image\":{\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/#\\\/schema\\\/person\\\/830e0c463a7c51633e79f9b14aadf794\",\"name\":\"Laura Reiss\",\"url\":\"https:\\\/\\\/www.socialchangeschool.org\\\/it\\\/author\\\/ghost\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lo story telling: inganno o risorsa? - SocialChangeSchool","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/","og_locale":"it_IT","og_type":"article","og_title":"Lo story telling: inganno o risorsa?","og_description":"Laura Pacelli | 30 Giugno 2015 L\u2019autore francese Salmon Christian, nel suo recente volume La politica nell\u2019era dello storytelling (Roma 2014), ha polemicamente sostenuto come questa nuova disciplina, che tanto interesse sta suscitando nel mondo dell\u2019imprenditoria, della politica e ora anche nel non-profit, altro non sia che l\u2019arte \u201cincolla[re] sulla realt\u00e0 racconti artificiali\u201d. Salmon ha [&hellip;]","og_url":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/","og_site_name":"SocialChangeSchool","article_published_time":"2015-06-30T10:48:43+00:00","article_modified_time":"2023-03-28T09:02:33+00:00","og_image":[{"width":1721,"height":1721,"url":"https:\/\/www.socialchangeschool.org\/wp-content\/uploads\/2022\/06\/Logo-SocialChangeSchool.png","type":"image\/png"}],"author":"Laura Reiss","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Laura Reiss","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/#article","isPartOf":{"@id":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/"},"author":{"name":"Laura Reiss","@id":"https:\/\/www.socialchangeschool.org\/it\/#\/schema\/person\/830e0c463a7c51633e79f9b14aadf794"},"headline":"Lo story telling: inganno o risorsa?","datePublished":"2015-06-30T10:48:43+00:00","dateModified":"2023-03-28T09:02:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/"},"wordCount":417,"publisher":{"@id":"https:\/\/www.socialchangeschool.org\/it\/#organization"},"keywords":["Blog"],"articleSection":["Comunicazione sociale"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/","url":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/","name":"Lo story telling: inganno o risorsa? - SocialChangeSchool","isPartOf":{"@id":"https:\/\/www.socialchangeschool.org\/it\/#website"},"datePublished":"2015-06-30T10:48:43+00:00","dateModified":"2023-03-28T09:02:33+00:00","breadcrumb":{"@id":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.socialchangeschool.org\/it\/30\/06\/2015\/24790\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.socialchangeschool.org\/it\/"},{"@type":"ListItem","position":2,"name":"Lo story telling: inganno o risorsa?"}]},{"@type":"WebSite","@id":"https:\/\/www.socialchangeschool.org\/it\/#website","url":"https:\/\/www.socialchangeschool.org\/it\/","name":"Social Change School","description":"worldwide leader for training, connecting and certificating all professionals of Non Profit sector","publisher":{"@id":"https:\/\/www.socialchangeschool.org\/it\/#organization"},"alternateName":"Leverage of Social Change transformational training institution","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.socialchangeschool.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.socialchangeschool.org\/it\/#organization","name":"Social Change School","alternateName":"worldwide leader for training, connecting and certificating all professionals","url":"https:\/\/www.socialchangeschool.org\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.socialchangeschool.org\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.socialchangeschool.org\/wp-content\/uploads\/2022\/06\/Logo-SocialChangeSchool.png","contentUrl":"https:\/\/www.socialchangeschool.org\/wp-content\/uploads\/2022\/06\/Logo-SocialChangeSchool.png","width":1721,"height":1721,"caption":"Social Change School"},"image":{"@id":"https:\/\/www.socialchangeschool.org\/it\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.socialchangeschool.org\/it\/#\/schema\/person\/830e0c463a7c51633e79f9b14aadf794","name":"Laura Reiss","url":"https:\/\/www.socialchangeschool.org\/it\/author\/ghost\/"}]}},"_links":{"self":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/posts\/37577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/comments?post=37577"}],"version-history":[{"count":0,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/posts\/37577\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/media?parent=37577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/categories?post=37577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/it\/wp-json\/wp\/v2\/tags?post=37577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}