{"id":37459,"date":"2013-05-07T11:18:27","date_gmt":"2013-05-07T11:18:27","guid":{"rendered":"http:\/\/socialchangeschool.org\/07\/05\/2013\/fundraising-e-fiducia-un-binomio-ancora-esistente\/"},"modified":"2013-05-07T11:18:27","modified_gmt":"2013-05-07T11:18:27","slug":"fundraising-e-fiducia-un-binomio-ancora-esistente","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/07\/05\/2013\/fundraising-e-fiducia-un-binomio-ancora-esistente\/","title":{"rendered":"Fundraising e fiducia: un binomio ancora esistente?"},"content":{"rendered":"

di Chiara Lanucara\u00a0| 7 maggio 2013<\/p>\n

 <\/p>\n

Alle porte della VI edizione del Festival del Fundraising ci chiediamo chi stia diventando il Fundraiser e quali siano gli sviluppi di questa figura professionale che attualmente \u00e8 \u00a0una delle pi\u00f9 richieste e formate nel settore no profit, senza dubbio un vero e proprio cavallo di razza nella morsa della crisi occupazionale.<\/a><\/p>\n

Come gli esperti navigati in materia ci insegnano, il fundraising \u00e8 la raccolta fondi ma anche l\u2019investimento sociale, il networking, la condivisione e soprattutto la fiducia, la madre di ogni successo.. e questi tempi bui lo confermano.<\/p>\n

Ci basta visitare alcuni dei blog pi\u00f9 rappresentativi del settore in Italia per capire che, \u00a0in un momento storico di smarrimento e crisi identitarie e professionali per noi giovani (e non), c\u2019\u00e8 bisogno di dimostrare qualcosa in pi\u00f9\u2026 non solo numeri.<\/p>\n

Capofila della protesta contro il fundraising a percentuale \u00e8 l\u2019ASSIF<\/strong> (Associazione Italiana Fundraiser) che lancia sul web la campagna di sensibilizzazione ZEROXCENTO<\/a> contro la retribuzione a percentuale dei professionisti del settore.<\/p>\n

Un fundraiser \u00e8 prima di tutto uno stratega e un comunicatore e l\u2019efficacia della sua attivit\u00e0 dipende da una serie di fattori che spesso e volentieri esulano dall\u2019incentivo economico.<\/p>\n

La percentuale<\/strong>, cara al settore commerciale dai tempi dei tempi, pu\u00f2 creare pericolo e disattenzione per la causa mutando i comportamenti e le intenzioni del professionista che sa che il suo operato \u00e8, prima di tutto, frutto di una costante attivit\u00e0 di sharing e competenze accanto ad etica professionale e passione.<\/p>\n

Che il fundraising stia diventando troppo aggressivo lo conferma anche Massimo Coen Cagli, Direttore scientifico della Scuola di Roma Fund-Raising.it, il quale denuncia la deminutio di fiducia nel pubblico causata da campagne \u201cinvadenti\u201d<\/strong>.<\/p>\n

Una spia rossa per tutti gli addetti ai lavori che rischiano di realizzare delle campagne di raccolta fondi\u00a0 poco adeguate e di svilire i buoni intenti e la professionalizzazione del settore non profit, mutando i sentimenti della societ\u00e0 civile e la fiducia che ci lega come uomini prima che come mestieranti.<\/p>\n

Che questo monito ci sia d\u2019aiuto per guardarci dentro e ricordarci che in un momento storico cos\u00ec confuso, il soldo facile non pu\u00f2 fare la differenza<\/strong>, o almeno non come nel lungo periodo la possono fare la fidelizzazione e l\u2019onest\u00e0<\/strong>.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

di Chiara Lanucara\u00a0| 7 maggio 2013   Alle porte della VI edizione del Festival del Fundraising ci chiediamo chi stia diventando il Fundraiser e quali siano gli sviluppi di questa figura professionale che attualmente \u00e8 \u00a0una delle pi\u00f9 richieste e formate nel settore no profit, senza dubbio un vero e proprio cavallo di razza nella […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[71],"tags":[],"class_list":["post-37459","post","type-post","status-publish","format-standard","hentry","category-fundraising"],"yoast_head":"\nFundraising e fiducia: un binomio ancora esistente? 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