{"id":37453,"date":"2013-04-16T09:26:11","date_gmt":"2013-04-16T09:26:11","guid":{"rendered":"http:\/\/socialchangeschool.org\/16\/04\/2013\/il-primo-principio-del-social-business-di-yunus\/"},"modified":"2013-04-16T09:26:11","modified_gmt":"2013-04-16T09:26:11","slug":"il-primo-principio-del-social-business-di-yunus","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/16\/04\/2013\/il-primo-principio-del-social-business-di-yunus\/","title":{"rendered":"Il primo principio del Social Business di Yunus"},"content":{"rendered":"<p>di Eugenio La Mesa\u00a0| 16 aprile 2013<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Nel primo <a href=\"https:\/\/www.asvi.it\/2013\/03\/21\/il-social-business-secondo-il-nobel-yunus\/\">post<\/a> abbiamo visto cosa sia un social business secondo il modello del Prof. Yunus, in base ai 7 principi fondamentali da lui definiti. Iniziamo ad analizzare il primo in dettaglio:<\/p>\n<p style=\"text-align: justify\">\u201cL&#8217;obiettivo aziendale \u00e8 di combattere la povert\u00e0 o uno o pi\u00f9 problemi (come istruzione, salute,\u00a0 ambiente) che affliggono le persone; non \u00e8 la massimizzazione del profitto.\u201d<\/p>\n<p style=\"text-align: justify\">Le aziende tradizionali for-profit vendono prodotti e\/o servizi rivolti a clienti <strong>benestanti<\/strong> che possono permettersi quegli acquisti, in modo tale che l\u2019azienda persegua un profitto; quasi nessuna azienda dedica tempo e soldi nel fare cose dedicate ai poveri e a quelli che la societ\u00e0 considera gli ultimi.<\/p>\n<p style=\"text-align: justify\">I Governi dovrebbero in teoria farlo ma in pratica, come giustamente osserva Yunus, ci\u00f2 non accade praticamente <strong>mai<\/strong> in nessuna parte del mondo.<\/p>\n<p style=\"text-align: justify\">Nell\u2019illustrare questo principio, Yunus sostiene che il mondo aziendale \u00e8 motivato soprattutto dalla ricerca e <strong>massimizzazione<\/strong> del profitto, mentre invece nel terzo settore e nel non-profit pi\u00f9 in generale c\u2019\u00e8 il problema di <strong>trovare<\/strong> una fonte costante di finanziamenti per sostenere le attivit\u00e0 sociali.<\/p>\n<p style=\"text-align: justify\">Un esempio che Yunus usa spesso nei suoi discorsi \u00e8 che i dirigenti delle aziende lavorano indossando gli <strong>occhiali<\/strong> della \u201cmassimizzazione del profitto\u201d,\u00a0 e con quell\u2019obiettivo prendono ogni giorno le varie decisioni; invece quando lavorano in un social business cambiano occhiali e li sostituiscono con quelli della \u201c<strong>risoluzione<\/strong> del problema sociale\u201d e quindi, vedendo le cose da una prospettiva differente e avendo come focus l\u2019obiettivo sociale, prendono decisioni in modo diverso, pur essendo sempre la stessa persona.<\/p>\n<p style=\"text-align: justify\">Yunus dice che l\u2019uomo <strong>non<\/strong> \u00e8 una macchina per fare soldi, e che ha anche <strong>altri<\/strong> sentimenti e aspirazioni dentro di s\u00e8, ma nel mondo for-profit \u00e8 <strong>costretto<\/strong> a fare soldi, perch\u00e9 questo chiede il sistema. Invece in un social business pu\u00f2 dedicarsi a risolvere problemi sociali senza dover cercare la massimizzazione delle profitto da dare agli azionisti.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>di Eugenio La Mesa\u00a0| 16 aprile 2013 &nbsp; Nel primo post abbiamo visto cosa sia un social business secondo il modello del Prof. Yunus, in base ai 7 principi fondamentali da lui definiti. Iniziamo ad analizzare il primo in dettaglio: \u201cL&#8217;obiettivo aziendale \u00e8 di combattere la povert\u00e0 o uno o pi\u00f9 problemi (come istruzione, salute,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[190],"tags":[],"class_list":["post-37453","post","type-post","status-publish","format-standard","hentry","category-social-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Il primo principio del Social Business di Yunus - SocialChangeSchool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialchangeschool.org\/it\/16\/04\/2013\/il-primo-principio-del-social-business-di-yunus\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il primo principio del Social Business di Yunus\" \/>\n<meta property=\"og:description\" content=\"di Eugenio La Mesa\u00a0| 16 aprile 2013 &nbsp; Nel primo post abbiamo visto cosa sia un social business secondo il modello del Prof. Yunus, in base ai 7 principi fondamentali da lui definiti. 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