{"id":37449,"date":"2013-04-02T09:04:41","date_gmt":"2013-04-02T09:04:41","guid":{"rendered":"http:\/\/socialchangeschool.org\/02\/04\/2013\/economia-delle-risorse-naturali-il-valore-delle-onde\/"},"modified":"2013-04-02T09:04:41","modified_gmt":"2013-04-02T09:04:41","slug":"economia-delle-risorse-naturali-il-valore-delle-onde","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/it\/02\/04\/2013\/economia-delle-risorse-naturali-il-valore-delle-onde\/","title":{"rendered":"Economia delle risorse naturali: il valore delle onde"},"content":{"rendered":"

di Laura Taraborrelli | 2 aprile 2013<\/p>\n

 <\/p>\n

Il WWF ha rivolto in questi giorni un appello al futuro Esecutivo italiano chiedendo che i temi “green” vengano inseriti nell’agenda della prossima legislatura: il video si apre con lo slogan \u201cPensare all\u2019Ambiente conviene.<\/p>\n

“A tutti!\u201d e si chiude con la richiesta di inserire l\u2019ambiente tra i principi della Costituzione.<\/p>\n

Date per assodate la rilevanza e l’urgenza del messaggio, vale la pena di soffermarsi sulla modalit\u00e0 adottata dalla causa ambientalista. Nel 2002 il surfista Chad Nelsen decise di calcolare il \u201cvalore delle onde\u201d di Rincon, famosa localit\u00e0 di Puerto Rico frequentata da surfisti: voleva dimostrare che quelle onde valevano milioni di dollari in termini di \u201cuso ricreativo\u201d e convincere l’amministrazione locale a tutelare la spiaggia dallo sfruttamento edilizio.<\/p>\n

Dimostr\u00f2 che negli Stati Uniti il surf porta un giro di affari di almeno 2 miliardi di dollari l’anno e che, quindi, gli interessi dei surfisti vanno presi sul serio: vinse la sua battaglia ottenendo che la spiaggia divenisse riserva marina, contribu\u00ec alla nascita di una nuova scienza, la surfonomics, deputata a quantificare la potenzialit\u00e0 economica delle onde e ottenne il sostegno della Casa Bianca che ancora raccomanda di investire nella ricerca sul \u201ccapitale ambientale\u201d.<\/p>\n

Cosa possiamo imparare dalla vicenda di Nelsen? Innanzitutto a guardare il mondo con occhi ripuliti da stereotipi e pregiudizi : le onde non sono solo roba da surfisti sballati e squattrinati, anzi i surfisti sono soggetti economicamente rilevanti in quanto disposti a spendere per la loro passione.<\/p>\n

Poich\u00e8 \u00e8 il momento di abbandonare la retorica ambientalista fine a se stessa per dialogare con il mondo dell’economia ad armi pari. La passione resta un punto di partenza imprescindibile, ma non basta: a un certo punto deve sfilarsi dal piano dell’astrazione e tradursi in numeri che l’economia possa comprendere e apprezzare.<\/p>\n

Deve evidenziare il legame tra le risorse naturali, il loro potenziale economico e l’ economia locale che pu\u00f2 trarne beneficio, secondo un paradigma di costi e ricavi che l’economia riconosce e accetta. Chi si batte per la difesa dell\u2019ambiente deve uscire dal bozzolo autoreferenziale dei propri ideali e partecipare, dotato di strumenti decisionali adeguati, al tavolo della concertazione.<\/p>\n

E\u2019 chiaro che la visione del mondo non pu\u00f2 ridursi a una grande analisi di costi e benefici, ma un\u2019 onda da 24 milioni di dollari ha senz\u2019altro qualche possibilit\u00e0 di sopravvivenza in pi\u00f9.<\/p>\n

Il video appello del WWF<\/p>\n

https:\/\/www.youtube.com\/watch?v=VJOSK2FS9Xk&list=PL4SdJS9fvuxUb3H_O7IUmHqWD1jg2hoaQ&index=1<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

di Laura Taraborrelli | 2 aprile 2013   Il WWF ha rivolto in questi giorni un appello al futuro Esecutivo italiano chiedendo che i temi “green” vengano inseriti nell’agenda della prossima legislatura: il video si apre con lo slogan \u201cPensare all\u2019Ambiente conviene. “A tutti!\u201d e si chiude con la richiesta di inserire l\u2019ambiente tra i […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[192],"tags":[],"class_list":["post-37449","post","type-post","status-publish","format-standard","hentry","category-sviluppo-sostenibile"],"yoast_head":"\nEconomia delle risorse naturali: il valore delle onde - 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