{"id":2580,"date":"2017-11-03T09:58:38","date_gmt":"2017-11-03T09:58:38","guid":{"rendered":"http:\/\/socialchangeschool.org\/2017\/11\/master-in-fundraising-lands-in-madrid-fundraising-channels-workshop-with-our-partner-ngos\/"},"modified":"2024-03-18T14:19:32","modified_gmt":"2024-03-18T14:19:32","slug":"master-in-fundraising-lands-in-madrid-fundraising-channels-workshop-with-our-partner-ngos","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/en\/03\/11\/2017\/master-in-fundraising-lands-in-madrid-fundraising-channels-workshop-with-our-partner-ngos\/","title":{"rendered":"Master in Fundraising lands in Madrid: Fundraising Channels workshop with our partner NGOs"},"content":{"rendered":"<h3 style=\"text-align: justify\">Workshop on Fundraising Channels: Communication, Campaigning, Lobbying, Web Marketing, Social Media!<\/h3>\n<p style=\"text-align: justify\">From October\u00a026th to the 29th, students of\u00a0<strong><a href=\"https:\/\/www.socialchangeschool.org\/en\/master\/master-in-fundraising-management-comunication-marketing-campaigning\/\">FRAME- Master in FundRaising Management in the NGOs Business Administration, Marketing, Communication, Social Media, Campaigns<\/a><\/strong>,\u00a0participated to the\u00a0Workshop on Fundraising Channels: Communication, Campaigning, Lobbying, Web Marketing, Social Media.<\/p>\n<p style=\"text-align: justify\">Once again, the Workshop took place in\u00a0<strong>Madrid<\/strong>\u00a0and it was led by lecturers from some of the Social Change School\u2019s international\u00a0<a href=\"https:\/\/www.socialchangeschool.org\/en\/about\/partnership\/\">partners<\/a>:\u00a0<strong><a href=\"https:\/\/www.savethechildrenitalia.org\" target=\"_blank\" rel=\"noopener\">Save the Children Italy<\/a>,<\/strong>\u00a0<strong><a href=\"https:\/\/www.accioncontraelhambre.org\/es?campaing_code=17WB&amp;channel_code=ADGR&amp;gclid=COHh7Oqa-9ICFQoo0wodWfcMRQ\" target=\"_blank\" rel=\"noopener\">Acci\u00f3n contra el Hambre<\/a>,\u00a0<a href=\"https:\/\/www.savethechildren.es\/\" target=\"_blank\" rel=\"noopener\">Save the Children Spain<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"https:\/\/www.change.org\/?lang=en-GB\" target=\"_blank\" rel=\"noopener\">Change.org\u00a0<\/a><\/strong><\/p>\n<p style=\"text-align: justify\">During the Workshop the students had the chance to discover\u00a0more about\u00a0Communication\u00a0in the NonProfit sector starting\u00a0from\u00a0the\u00a0<strong>communication plan<\/strong>, to the strategies in creating an\u00a0<strong>effective press release<\/strong>,\u00a0<strong>social media management\u00a0<\/strong>and\u00a0to the creation of effective campaigns for the organization using\u00a0<strong>Digital Marketing<\/strong>, learning about many tools and doing many practical exercises.<\/p>\n<p style=\"text-align: justify\">The last two days were dedicated to understanding the\u00a0impact of\u00a0<strong>Campaigning<\/strong>\u00a0and\u00a0<strong>Lobbying <\/strong>in order\u00a0to improve the impact of the projects, and to discovering\u00a0<strong>Story Telling<\/strong>\u00a0techinques: the art to tell a story.<\/p>\n<p style=\"text-align: justify\"><strong><a href=\"https:\/\/www.socialchangeschool.org\/en\/faculty\/federico-atzory\/\" target=\"_blank\" rel=\"noopener\">Federico Atzori<\/a><\/strong>, the Master FRAME Coordinator comments the Madrid workshop:<\/p>\n<blockquote>\n<p style=\"text-align: justify\">\u201cSpain is probably\u00a0<strong>one of the most fascinating cases in Europe,\u00a0<\/strong><strong>that promises major growth in the communication sector of organisations in the third sector only behind the UK.&#8221;<\/strong><strong>\u00a0<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">The first day was about the\u00a0<strong>Communication Plan<\/strong>, the Press Office and Press Release, held by\u00a0<b>Filippo Ungaro,\u00a0<\/b>Director of Communications, Campaigning and Volunteers at<b>\u00a0Save the Children Italia\u00a0<\/b>and by<b>\u00a0<\/b><b>Susana Hidalgo,\u00a0<\/b>Head of Communications<b>, Save the Children Spain.<\/b><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.socialchangeschool.org\/it\/wp-content\/uploads\/sites\/2\/2017\/11\/IMG_5812.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-32164\" src=\"https:\/\/www.socialchangeschool.org\/it\/wp-content\/uploads\/sites\/2\/2017\/11\/IMG_5812-300x225.jpg\" alt=\"Save the Children Italia\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: justify\">The communication strategies of the organisation are affected by the digital age, that gives an insight into expectations for the future, no one better than\u00a0<strong>Arancha Sanz,\u00a0<\/strong><b>Digital Marketing Manager at Acci\u00f3n contra el Hambre\u00a0<\/b>could have explained the aspects of the<strong>\u00a0<\/strong>digital marketing and the social media management.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.socialchangeschool.org\/it\/wp-content\/uploads\/sites\/2\/2017\/11\/IMG_5896.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-32166\" src=\"https:\/\/www.socialchangeschool.org\/it\/wp-content\/uploads\/sites\/2\/2017\/11\/IMG_5896-300x225.jpg\" alt=\"IMG_5896\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><strong>David Garcia\u00a0<\/strong>from<strong>\u00a0Change.org<\/strong>\u00a0explained Campaigning and Lobbying with a focus on the digital aspects and\u00a0<strong>Luis Aguado<\/strong>, also\u00a0from Change.org, held the session on Story Telling and highlighted the importance of showing emotions.<\/p>\n<p style=\"text-align: justify\">The workshop was a laboratory in which the students had the chance to apply the theory to their Project Work overseen by the lecturer.<\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\">By\u00a0Federico Atzori\u00a0<\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong>Do you want to work in the NGOs?<\/strong>\u00a0<a href=\"https:\/\/www.socialchangeschool.org\/en\/landing-page\/\"><strong>Ask now<\/strong><\/a><strong>\u00a0for the Admission and Professional Potential Evaluation Interview<\/strong>, one hour of in-depth dialogue with the managers and HRM of our partner NGOs!<\/p>\n<p style=\"text-align: justify\"><em>Photo Credits to Federico Atzori, Social Change School<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Workshop on Fundraising Channels: Communication, Campaigning, Lobbying, Web Marketing, Social Media! From October\u00a026th to the 29th, students of\u00a0FRAME- Master in FundRaising Management in the NGOs Business Administration, Marketing, Communication, Social Media, Campaigns,\u00a0participated to the\u00a0Workshop on Fundraising Channels: Communication, Campaigning, Lobbying, Web Marketing, Social Media. Once again, the Workshop took place in\u00a0Madrid\u00a0and it was led by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61,76],"tags":[273],"class_list":["post-2580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-workshop","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/posts\/2580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/comments?post=2580"}],"version-history":[{"count":0,"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/posts\/2580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/media\/1097"}],"wp:attachment":[{"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/media?parent=2580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/categories?post=2580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchangeschool.org\/en\/wp-json\/wp\/v2\/tags?post=2580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}