{"id":2549,"date":"2017-05-31T09:56:06","date_gmt":"2017-05-31T09:56:06","guid":{"rendered":"http:\/\/socialchangeschool.org\/2017\/05\/workshop-on-fundraising-techniques-the-art-of-teaching-others-the-joy-of-donating\/"},"modified":"2024-03-18T14:19:51","modified_gmt":"2024-03-18T14:19:51","slug":"workshop-on-fundraising-techniques-the-art-of-teaching-others-the-joy-of-donating","status":"publish","type":"post","link":"https:\/\/www.socialchangeschool.org\/en\/31\/05\/2017\/workshop-on-fundraising-techniques-the-art-of-teaching-others-the-joy-of-donating\/","title":{"rendered":"Master FRAME: Workshop on Fundraising Techniques -Teaching others the joy of donating"},"content":{"rendered":"<p style=\"text-align: justify\">\u201c<strong>Fundraising is the art of teaching others the joy of donating<\/strong>\u201d this famous sentence by Henry Rosso, quoted during the lesson of Community Fundraising led by <strong><a href=\"https:\/\/www.linkedin.com\/in\/veronicamanna\/\" target=\"_blank\" rel=\"noopener\">Veronica Manna<\/a><\/strong>, former student and now consultant of the Social Change School, closed the third day of workshop.<\/p>\n<p style=\"text-align: justify\">The weekend of 26<sup>th<\/sup>, 27<sup>th<\/sup> and 28<sup>th<\/sup> of May was very intense for the students of Social Change School\u2019s <strong><a href=\"https:\/\/www.socialchangeschool.org\/en\/master\/master-in-fundraising-management-comunication-marketing-campaigning\/\" target=\"_blank\" rel=\"noopener\">FRAME- Master in FundRaising Management in the NGOs Business Administration, Marketing, Communication, Social Media, Campaigns<\/a><\/strong>. A weekend dedicated to the improvement of their technical knowledge and learning of new skills and tools on Fundraising Techniques.<\/p>\n<p style=\"text-align: justify\">Starting from Day 1, when students explored the world of Corporate Fundraising with <strong>Silvia Capotorto<\/strong>, Senior Account Partnerships &amp; New Business at <strong>AIRC (<a href=\"https:\/\/www.airc.it\/\" target=\"_blank\" rel=\"noopener\">Associazione Italiana per la Ricerca sul Cancro<\/a>)<\/strong> and Legacy Fundraising with<strong> Giovanna Li Perni<\/strong>, Senior PSFR Associate &#8211; HNWIs&amp;Legacy at <strong><a href=\"https:\/\/www.unhcr.org\/\" target=\"_blank\" rel=\"noopener\">UNHCR<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify\">Continuing with Day 2, completely dedicated to Individual Donors, with a workshop lead by <strong><a href=\"https:\/\/www.socialchangeschool.org\/en\/docenti\/giancarla-pancione\/\">Giancarla Pancione<\/a><\/strong>, Head of Marketing department at<strong> <a href=\"https:\/\/www.savethechildren.it\/\" target=\"_blank\" rel=\"noopener\">Save The Children Italia<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify\">And finally, with two more workshops about Digital Fundraising and Community Fundraising, respectively delivered by <strong><a href=\"https:\/\/www.socialchangeschool.org\/en\/docenti\/marica-fachin\/\">Marica Fachin<\/a><\/strong>, Digital Fundraising Manager at <strong><a href=\"https:\/\/www.greenpeace.org\/italy\/it\/\" target=\"_blank\" rel=\"noopener\">Greenpeace Italia<\/a><\/strong> and Veronica Manna, Fundraising &amp; Communication Consultant at <strong><a href=\"https:\/\/www.nonprofitfactory.it\/\" target=\"_blank\" rel=\"noopener\">Non Profit Factory<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify\">The students have achieved important\u00a0<strong>formative objectives<\/strong>, they have, in fact, acquired the main theoretical and practical schemes of the fundraising techniques:<\/p>\n<ul style=\"text-align: justify\">\n<li>The \u201c<strong>Legacy Fundraising<\/strong>\u201d, very important theme, in strong growth in Italy as confirmed by Eurisko&#8217;s studies, it shows a 55% growth in the bequests for the non profit organisations over the past 4 years;<\/li>\n<li>The \u201c<strong>Corporate Fundraising<\/strong>\u201d, fundraising with enterprises, a fascinating theme, and always in the centre of novelties respect to the Corporate Social \u00a0Responsibility (CSR);<\/li>\n<li>The role of\u00a0<strong>individual donors<\/strong>, from the one-off donor to the major donor;<\/li>\n<li>The &#8220;<strong>Digital Fundraising<\/strong>&#8221; and the close bond with communication, fundraising through online channels, social networks and crowdfunding,<\/li>\n<li>The &#8220;<strong>Community Fundraising<\/strong>&#8221; closes the circle and receives the influences of all the other techniques for the nurturing of a community, based on trust, for fundraising dedicated to specific community projects.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Our students had the chance to meet incredibly talented professionals and to learn by doing, whether by designing a collaboration project or building a digital storytelling or using the right tools for the different types of fundraising.<\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\">By <a href=\"https:\/\/www.socialchangeschool.org\/en\/faculty\/federico-atzory\/\">Federico Atzori<\/a><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong>Do you want to work in the NGOs? <a title=\"The admission and evaluation face-to-face interview: discover how to work in NGOs\" href=\"https:\/\/www.socialchangeschool.org\/en\/landing-page\/\">Apply now for the Admission and Professional Potential Evaluation Interview<\/a><\/strong>, one hour of in-depth dialogue with the managers and HRM of our partner NGOs!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFundraising is the art of teaching others the joy of donating\u201d this famous sentence by Henry Rosso, quoted during the lesson of Community Fundraising led by Veronica Manna, former student and now consultant of the Social Change School, closed the third day of workshop. The weekend of 26th, 27th and 28th of May was very [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61,76],"tags":[273],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-workshop","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master FRAME: Workshop on Fundraising Techniques -Teaching others the joy of donating - SocialChangeSchool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialchangeschool.org\/en\/31\/05\/2017\/workshop-on-fundraising-techniques-the-art-of-teaching-others-the-joy-of-donating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master FRAME: Workshop on Fundraising Techniques -Teaching others the joy of donating\" \/>\n<meta property=\"og:description\" content=\"\u201cFundraising is the art of teaching others the joy of donating\u201d this famous sentence by Henry Rosso, quoted during the lesson of Community Fundraising led by Veronica Manna, former student and now consultant of the Social Change School, closed the third day of workshop. 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